Scotch Whisky is for everyone, and its global success owes much to the many thousands of colleagues throughout Scotland, the UK and across the world who bring a multitude of expertise to our sector. The Spirited Careers website celebrates this diversity of skill, personality and interest by providing valuable guidance for anyone who wants to build their careers in our sector, and will help to enable the longer-term sustainability of the Scotch Whisky industry.
How the SWA launched an industry resource for Scotch Whisky careers & recruitment
Representing over 90+ employers the 'Spirited Careers' website is dedicated to showcasing the wide variety of talent and craeer opportunities across the industry.
The challenge
The challenge
With a diverse range of employer members, from individual craft distillers to multinational organisations there was a clear demand for a centralised industry resource dedicated to careers and recruitment. The Scotch Whisky Association needed a website that could showcase the wide range of career paths within the industry, enable multiple employers to display current vacancies and to provide a central resource for recruiting and retaining talent in the Scotch Whisky industry.
The journey
The journey
When we were approached by the Scotch Whisky Association, we started by exploring different options for the website. A 'careers map' was discounted and instead we developed the idea of an animated scrolling scene; from field to ship, with the website visitor being taken through a journey of the whisky production process and the wide range of careers roles available.
The site design and build process went through online scoping sessions, wireframes of the initial site layouts, and ongoing reviews and approvals for each stage of the build. We include online digital commenting and approval tools to make this stage of the process easy; bringing all comments into one place and avoiding impossible to navigate email trails.
The project involved extensive researching and writing of job descriptions.
As the site build evolved, we then added case studies, a blog and an industry vacancies section. Providing enhanced benefits for employers and enabling them to advertise job vacancies.
The project routeProject complete
01Align
Discover
Scoping & planning sessions
02Define
Map the experience
Structure, routes & wireframes
03Create
Design & build
A visual, interactive careers world
04Refine
Review together
Centralised comments & approvals
05Inform
Build the content
Research, stories & job descriptions
06Scale
Launch
A resource ready for its audience
The solution
The solution
An engaging, interactive website providing a resource for people thinking about a career in the whisky industry and for people currently employed within the industry looking to explore career pathways.
The results
The results
Since its launch, the website has undergone a number of iterations. It now features automatic feeds from multiple ATS systems, has evolved to also reach more senior people in the industry and includes an extensive careers hub providing a wealth of case studies and insights of interest to prospective and existing employees within the industry.
70,000+
Visitors
90+
Employers
85+
Job roles
75+
Vacancies
Client feedback
What our clients said about the project
Developing a careers website is a collaborative process. Our role at CareerPaths is to guide you through the process and provide creative, technical and project management input to help you get the outcome you are hoping to achieve.
We are proud to launch the Spirited Careers site on behalf of the industry. It has been many months in the making. A strong workforce boosts the Scotch Whisky industry’s wider growth. investment, and its economic contribution overall. Spirited Careers will help to support the growth and diversity of our industry by functioning as a recruitment resource and a showcase of the many varied careers that Scotch Whisky can create and nurture.
Your project
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