Reduce attrition and attract better-fit talent with a careers website your people actually use.

We help HR and Talent teams turn career paths into interactive maps, role profiles and self-assessment tools – so employees can see what’s next and candidates can see where they fit.

Trusted by membership organisations, public sector bodies and global brands including:

Who we're for...

HR Directors & People Leaders

Make internal progression visible, fair and consistent across your organisation.

Talent Acquisition & Employer Brand

Showcase your roles, pathways and culture – and convert more right‑fit candidates.

Membership & Sector Organisations

Create an industry‑wide careers hub that supports employers and future talent.

Tackle your biggest talent challenges

Retention & Internal Mobility

Show clear pathways, required skills and progression criteria so people can grow with you.

Attraction & Employer Brand

Turn your careers website into a rich, visual experience that differentiates you from competitors.

Skills & Readiness

Use self-assessments and tools to align people to roles, values and future skills.

Operational Efficiency

Create a single source of truth for job descriptions, competencies and content – reducing HR admin.

Our core solutions

Everything you need in one integrated careers platform
Career Pathways & Maps Interactive 2D/3D maps, cities, spider diagrams and scenes that show real progression options. Bring each department to life with 2D animated visualisations of workplaces and job roles. Scenes can include clickable animated colleagues and backgrounds
See Virtual Maps & Spider Diagrams »
Job Boards & Vacancies. Promote internal roles or host a multi‑employer industry job board, with ATS integration.
See Job Board & Vacancies »
Career's websites. Accessible, SEO‑optimised careers sites with roles, maps, assessment tools and vacancies..
Explore Careers Websites »
AI‑Powered Careers Tools.Tools include: AI search, chat, CV builders and screening tools to personalise the experience and scale support.
Explore AI Careers Tools »
Content & Job Description Hub. We research and write inclusive, SEO‑friendly job descriptions and careers copy, all centrally managed.
Discover Content Provision »
Self-Assessment & Career Tools.Quizzes and assessments that help people explore options and check their alignment to your values.
View Self-Assessment Tools »

Proven with leading organisations

What our clients say...
"We've had excellent feedback from members since launching the Spirited Careers website. The Careers Path team are experts in the careers and recruitment space and made the whole process of developing the website a pleasure and enjoyable."

KIRSTY SUMMERS

Scotch Whisky Association
"The whole process of developing our Careers In Pharmacy website was made so much easier by the team at CareerPaths. They were extremely professional, responsive to our requirements and have a fantastic team of designers, developers and project managers. We are delighted with the result."

Shane Costigan

NHS England – South East
"We have worked with the team at CareersPaths / loyaltyMATTERS for 15+ years. They have built several websites for us during this time, including the Tasty Careers website, which is often cited as a leading example of a careers website."

AMY CROOKS

National Skills Academy Food & Drink
View more Case Studies

Ready to make career paths visible and compelling? Let’s talk! Book a short, no‑obligation call and we’ll create a free high‑level plan for your careers website and tools.

Book a Discovery Call
CareerPaths is a brand name from loyaltyMATTERS Ltd. We help organisations attract and retain motivated talent by providing highly visual, interactive careers maps, websites and self-assessment tools.

Office address

CAREERPATHS 
@ LoyaltyMATTERS Ltd
104 Station Parade,
Harrogate,
North Yorkshire
HG1 1HQ

Tel: 01423 857 900
© 2026 All Rights Reserved
Design + Build LoyaltyMATTERS
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