We have worked with loyaltyMATTERS (the team behind CareerPaths) for 15+ years. They have built several websites for us during this time, including the Tasty Careers website, which is often cited as a leading example of a careers website.
How the NSAFD uses a careers website to promote apprenticeships & engage with Members.
Representing leading employers the 'Tasty Careers' website is dedicated to showcasing the wide variety of talent and career opportunities in the food and drink industry.
The challenge
The challenge
The NSAFD work with a wide range of food and drink employer organisations, from farm to fork. They were looking for a website to promote the diverse range of 'Tasty Careers' within the food and drink industry and to provide a central resource for attracting, recruiting and retaining talent within the industry. The site build included both English and Welsh languages.
The journey
The journey
When we were approached by the NSAFD, we started by exploring different options for the website. A dragable an scrollable 'careers map' (Google Maps style) was decided upon to show the range of career options and different workplace locations.
The site design and build process went through online scoping sessions, wireframes of the initial site layouts, and ongoing reviews and approvals for each stage of the build. We included online digital commenting and approval tools to make this stage of the process easy; bringing all comments into one place and avoiding impossible to navigate email trails.
As the site build evolved, we then added ambassador case studies, a blog and an industry vacancies section. Providing enhanced benefits for employers and enabling them to promote job vacancies.
The final build included both an English version of the site and a Welsh translation version.
The project routeProject complete
01Align
Discover
Scoping & planning sessions
02Define
Map the experience
Structure, routes & wireframes
03Create
Design & build
A visual, interactive careers world
04Refine
Review together
Centralised comments & approvals
05Inform
Build the content
Research, stories & job descriptions
06Scale
Launch
A resource ready for its audience
The solution
The solution
We designed and built the Tasty Careers website for the NSAFD, including an interactive careers map enabling early entrants to the sector to learn more about apprenticeships, job roles, discover support, guidance and more. The website also features ambassadors giving real life experience of people working within the sector. The website design is playful and engaging and aligned to the Tasty Careers brand. We continue to host and support / maintain it on an ongoing basis.
The results
The results
The Tasty Careers website has become the go-to resource for young people looking to pursue a career in the food & drink industry and is often cited as a leading example of a careers website.
32,000+
Visitors
15+
Sectors
100+
Job descriptions
100+
Ambassador case studies
Client feedback
What our clients say about this project
Developing a careers website is a collaborative process. Our role at CareerPaths is to guide you through the process and provide creative, technical and project management input to help you get the outcome you are hoping to achieve.
Your project
Ready to make your careers content easier to explore?
Let’s talk about the audience, content and tools that would make the biggest difference.
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