How the NSAFD Achieved a 123% Increase In Membership.
Representing leading employers the 'Tasty Careers' website is dedicated to showcasing the wide variety of talent and craeer opportunities in the food and drink industry.
Client: National Skills Academy For Food & Drink
Project: Full careers website
The Challenge...
The NSAFD work with a wide range of food and drink employer organisations, from farm to fork. They were looking for a website to promote the diverse range of 'Tasty Careers' within the food and drink industry and to provide a central resource for attracting, recruiting and retaining talent within the industry. The site build included both English and Welsh languages.
Amy Crooks
Sales and Marketing Director
When we first approached the team at CareersPaths / loyaltyMATTERS to develop our Tasty Careers website, we had no idea what an impact it would have. Loved by students, teachers, parents and employers alike, it has become the go-to resource for our industry.
The Journey...
When we were approached by the NSAFD, we started by exploring different options for the website. A dragable an scrollable 'careers map' (Google Maps style) was decided upon to show the range of career options and different workplace locations.
The site design and build process went through online scoping sessions, wireframes of the initial site layouts, and ongoing reviews and approvals for each stage of the build. We included online digital commenting and approval tools to make this stage of the process easy; bringing all comments into one place and avoiding impossible to navigate email trails.
As the site build evolved, we then added ambassador case studies, a blog and an industry vacancies section. Providing enhanced benefits for employers and enabling them to promote job vacancies.
The final build included both an English version of the site and a Welsh translation version.
The site design and build process went through online scoping sessions, wireframes of the initial site layouts, and ongoing reviews and approvals for each stage of the build. We included online digital commenting and approval tools to make this stage of the process easy; bringing all comments into one place and avoiding impossible to navigate email trails.
As the site build evolved, we then added ambassador case studies, a blog and an industry vacancies section. Providing enhanced benefits for employers and enabling them to promote job vacancies.
The final build included both an English version of the site and a Welsh translation version.
The Solution...
The Results
32,000+
Visitors
15+
Sectors
100+
Job Descriptions
100+
Ambassador Case Studies
What our
clients say about this project
Developing a careers website is a collaborative process. Our role at CareerPaths is to guide you through the process and provide creative, technical and project management input to help you get the outcome you are hoping to achieve.
We have worked with the team at CareersPaths / loyaltyMATTERS for 15+ years. They have built several websites for us during this time, including the Tasty Careers website, which is often cited as a leading example of a careers website.
Amy Crooks
Sales & Marketing Director
