How the SWA launched an industry resource for Scotch Whisky careers & recruitment.
Representing over 90+ employers the 'Spirited Careers' website is dedicated to showcasing the wide variety of talent and craeer opportunities across the industry.
Client: Scotch Whisky Association
Project: Full careers website & copywriting
The Challenge...
With a diverse range of employer members, from individual craft distillers to multinational organisations there was a clear demand for a centralised industry resource dedicated to careers and recruitment. We needed a website that could showcase the wide range of career paths within the industry and provide a central resource for recruiting and retaining talent in the Scotch Whisky industry.
Kirsty Summers
Head of Workforce & Skills
We've had excellent feedback from members since launching the Spirited Careers website. The Careers Path team are experts in the careers and recruitment space and made the whole process of developing the website a pleasure and enjoyable.
The Journey...
When we were approached by the Scotch Whisky Association, we started by exploring different options for the website. A 'careers map' was discounted and instead we developed the idea of an animated scrolling scene; from field to ship, with the website visitor being taken through a journey of the whisky production process and the wide range of careers roles available.
The site design and build process went through online scoping sessions, wireframes of the initial site layouts, and ongoing reviews and approvals for each stage of the build. We include online digital commenting and approval tools to make this stage of the process easy; bringing all comments into one place and avoiding impossible to navigate email trails.
The project involved extensive researching and writing of job descriptions.
As the site build evolved, we then added case studies, a blog and an industry vacancies section. Providing enhanced benefits for employers and enabling them to advertise job vacancies.
The site design and build process went through online scoping sessions, wireframes of the initial site layouts, and ongoing reviews and approvals for each stage of the build. We include online digital commenting and approval tools to make this stage of the process easy; bringing all comments into one place and avoiding impossible to navigate email trails.
The project involved extensive researching and writing of job descriptions.
As the site build evolved, we then added case studies, a blog and an industry vacancies section. Providing enhanced benefits for employers and enabling them to advertise job vacancies.
The Solution...
The Results
70,000+
Visitors
8+
Sectors
85+
Job Roles
35+
Vacancies
What our
clients say about this project
Developing a careers website is a collaborative process. Our role at CareerPaths is to guide you through the process and provide creative, technical and project management input to help you get the outcome you are hoping to achieve.
Scotch Whisky is for everyone, and its global success owes much to the many thousands of colleagues throughout Scotland, the UK and across the world who bring a multitude of expertise to our sector. The Spirited Careers website celebrates this diversity of skill, personality and interest by providing valuable guidance for anyone who wants to build their careers in our sector, and will help to enable the longer-term sustainability of the Scotch Whisky industry.
Mark Kent
Chief Executive of the SWA
We are proud to launch the Spirited Careers site on behalf of the industry. It has been many months in the making. A strong workforce boosts the Scotch Whisky industry’s wider growth. investment, and its economic contribution overall. Spirited Careers will help to support the growth and diversity of our industry by functioning as a recruitment resource and a showcase of the many varied careers that Scotch Whisky can create and nurture.
Kirsty Summers
Head of Workforce and Skills at the SWA
